'You've never seen a show like this in America': Simon Cowell does the hard-sell on X Factor USA... and promises winner $5million cash prize

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By DAILY MAIL REPORTER

Serious business: Simon Cowell released a new promotional video today to explain X Factor to the US audience ahead of the first auditions in March


Simon Cowell went on the charm offensive today in a new video to promote and explain X Factor to the American audience.

The mogul talked up the US version of the show, which is already a hit in Britain, ahead of the first round of auditions in March.

Appearing in the three-and-a-half minute clip, the 51-year-old, who left America Idol to focus on his own show, made it clear he is determined for it to be a success.

'I can assure you one thing - you've never seen a show like this in America,' he said in the clip. 'A lot is going to surprise you.'

Dressed in his signature black suit and open white shirt combination, he gave the hard sell on his beloved talent show, describing to the US audience what to expect.

As the clip began, Simon explained how the competition works.

'It's basically a singing competition with a twist, the auditions are open to everybody who can sing... you can be 12, you can be 112!' he said.


Frenzy: The clip uses footage taken during auditions for the British version of the show


'As a platform, as a performer this is going to be a great opportunity for you.'
The clip flashed to performances and auditions of last year's UK version of the show, featuring winner Matt Cardle, and crowd favourite, Cher Lloyd.

In each series, a judge is allocated a category to mentor and chooses a small number of acts to progress to the live finals.

The video featured Simon alongside his assigned boy band, One Direction.
It also contained out-takes of controversial past performers, including the two cousins who punched each other during an audition.

Simon also revealed in which cities of the 50 US states, where auditions will take place.

'If you want to audition we are going to be in the following cities: Miami, New York, Seattle, LA, Dallas, Chicago,' he said.


Winners are grinners: It performances by past stars, including last year's UK winner Matt Cardle, and performer Cher Lloyd, who came third


Hands on: Simon, with British act One Direction, explained how judges mentor categories


And unlike the UK version where auditions occur in front of three judges, he explained that in the US version competitors will be forced to perform in front of a mammoth crowd.

'On this show the contestants have to do auditions in front of 3,000 - 4,000 people. If you can come out and nail in in front of 3-4 thousand people, you have the makings of a star,' he said.

'I have always trusted the audience on the live show, so I think it is right that you've got to trust them on the audition process.'

He also warned viewers that judges will no be picking anybody generic.

'You've got to stand out. you've got to be remembered. Dress differently, behave differently, dance differently... just be remembered,' he said.

And he explained that he is hell-bent on finding the next biggest star in America.
'I would love to find someone who could be the star all over the world, and I would love to say we found this person on this show.'


Coming soon: The show is due to kick off this fall in the US


Putting his money where his mouth is, Simon also reminded viewers about the mammoth prize money, which is at a staggering $5 million.

He reminded contenders that it was no paltry sum, and to earn it the contestants must be the best.

'If I am going to come back to America and say, 'I'm serious about this and I am serious about finding talent, then I am going to guarantee the winner of the competition, five million... cash... its a $5m audition and you only get the 5 million if you win and you better be good.'

The US version of the X Factor is due to start in September.


http://c.brightcove.com/services/viewer/federated_f9?isVid=1


source: dailymail [endtext]

Journalists document nine hours in the life of T-ara

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“December is a crazy month because not only do we have to practice our own performances, but from other artists’ as well…” - T-ara’s Boram

In T-ara’s dressing room at the “2010 Melon Music Awards“, one would be able to see four big bags of clothes and a trunk lying on the ground, next to a vanity stuffed with various makeup tools.

Year-end ceremonies are known for their impressive performances from stars who have shined throughout the year. These artists also participate in special cover performances as well.


The reporters of DongA were able to follow the members of T-ara for nine hours as they went about their busy schedules. The aim was to shed some light on the behind-the-scenes effort that goes into preparing for year-end ceremony performances.


At 3:00 PM, the members are seen dozing off as their hair is being dried and styled. ”I was only able to sleep for exactly one hour. I feel like I’ll fall asleep on stage,” Jiyeon claims.

Hyomin adds, “I accidentally fell asleep while leaving the hair salon today, I almost fell down the stairs.”

The members then reconvene in the waiting room for their camera rehearsal, and are either seen fixing their makeup or checking their accessories. Having to sing two songs in one go, the girls are forced to change outfits and accessories in exactly 30 seconds.

The girls sometimes converse, talking about a mistake they made on stage, or about makeup; sometimes, they comment about the amount of sleep they got in the previous night.

At 5:00 PM, an accident occurs during their camera rehearsal. Right after performing “Why Are You Being Like This“, the girls get changed, only to discover that there’s a problem with their wardrobes.

Their tight outfits were created without thought for the mic and receiver placement, since those things must be fixed onto their backs. Unfortunately, Hyomin and Soyeon are forced to perform “Yayaya“ without being properly zipped up in the back. While the members rehearse on stage, the scene backstage was gloomy, as stylists were seen fussing over the outfit mishap.

Thankfully, it was just a rehearsal, and the members were wearing black shirts that covered their bras. As a last minute effort, the stylists take off the mic receivers from every member except lead vocalist Soyeon, and reposition the mics to the hips.

At 6:30 PM, the members begin eating takeout ordered from a family restaurant. Hyomin comments, “It tastes better than usual. Usually, we just eat kimbap or chips… It’s difficult to set aside time to eat like this.“ However, Hwa Young only finishes a third of her meal; she later explains, “I’m in the middle of a diet. My skin is light and I’m tall, so it makes me look chubbier on screen.”

In the time left over after eating, she rehearses in front of the mirror.


At around 9:00 PM, the girls get ready for their live performance. Seemingly nervous, they continue to down bottles of water. It must be a habit of other singers as well, as there are boxes and boxes of water bottles set up backstage.

T-ara performs their first song without any difficulties, but they meet a problem for their second. Soyeon’s zipper got caught in the mic/receiver, and she refuses to go up.

She is eventually forced to go on stage with her back exposed, but handles the malfuction like a pro, smiling and dancing as if nothing were wrong.

During the spinning part of their choreography, she walks to the side instead. Her facial expression hardens once she exits the stage, and her eyes brim with tears.

At around 6:30 – 6:33.








At 11:30 PM, the girls move to their rehearsal studio in order to practice for their joint performance with SECRET for the December 17th episode of KBS “Music Bank.” The members that were dozing off immediately started up once the music began to play.

Two days later, T-ara was seen performing SECRET’s “Magic” at “Music Bank.” Their hard work and determination reminded the reporters of something Soyeon once said: “If someone were to ask us to choose between standing on stage and sleeping for an hour more, I think all singers would respond the same way: ‘We’d rehearse to stand on stage’.”

And that was just 9 hours in the life of T-ara.

source: allkpop [endtext]

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